How Small Local Restaurants Can Use Mailers to Boost Sales and Generate Leads
In the age of digital marketing, traditional direct mail is far from dead — in fact, it’s making a comeback for small local businesses, especially restaurants. When done right, mailers can drive real traffic, attract new customers, and keep your tables full week after week.
Why Mailers Still Work for Restaurants
Mailers cut through the digital noise and land directly in a customer’s hands. Unlike an online ad that disappears with a scroll, a postcard or coupon can stick around — literally — on a fridge or countertop. Restaurants can use mailers to announce grand openings, promote seasonal menus, or send special offers like “Buy One, Get One Free” or “Free Appetizer with Any Entrée.”
They’re also a great way to reach specific neighborhoods near your restaurant. By targeting homes within a certain radius, you can attract the people most likely to visit — your local community.
Finding the Right Printing Company
A professional printing company can make all the difference. Look for one that specializes in direct mail marketing rather than just basic printing. Many offer design services, help with choosing paper types, and even manage mailing lists. Companies like VistaPrint, NextDayFlyers, or local print shops can handle both the creative and logistical side of things.
Make sure the company provides options for Every Door Direct Mail (EDDM) — a service offered by the U.S. Postal Service that lets you send mailers to entire postal routes without needing specific addresses. This is perfect for restaurants that want to blanket a nearby neighborhood quickly and affordably.
Getting a Mailing Permit
If you plan to send mailers regularly, you’ll want to apply for a U.S. Postal Service mailing permit. This permit lets you send bulk mail at discounted rates. The process is simple:
- Visit your local post office or the USPS website.
- Fill out the Form 3615 for a permit imprint account.
- Pay a one-time permit fee.
- Once approved, you can use your permit number on future mailings.
You can also work with your print company — many of them already have permits and can handle the mailing for you.
Final Thoughts
Mailers are a timeless, effective marketing tool for small local restaurants. When paired with strong design, targeted delivery, and a clear call to action, they can help turn curious locals into loyal customers — and keep your business growing, one neighborhood at a time.